1. Cross-Channel Advertising: Reach potential customers across various Google platforms, ensuring consistent messaging and increased visibility.

2. Automated Bidding: Utilize smart bidding strategies that adjust in real-time based on conversion likelihood, maximizing your return on investment.

3. Dynamic Ad Formats: Automatically generate ads using your existing assets, including text, images, and videos, to create compelling ad variations.

4. Audience Targeting: Leverage advanced audience signals to reach users based on their interests, behaviors, and demographics, ensuring relevance and engagement.

5. Real-Time Performance Insights: Access comprehensive reporting tools that provide insights into your campaign’s performance across different channels and formats.

6. Creative Asset Optimization: Performance Max continuously tests and optimizes creative assets to identify the best-performing combinations for your audience.

7. Budget Control: Set and manage your budget according to your advertising goals, with flexible spending options that align with your business objectives.

8. Custom Conversion Tracking: Monitor key performance metrics tailored to your business goals, such as conversions, sales, or leads generated.

9. Seamless Integration: Easily integrate with Google Analytics and other tracking tools to gain a holistic view of your marketing performance.

Performance Recommendations: Receive actionable insights and recommendations from Google to enhance your campaign’s effectiveness.

Using Google Performance Max Ads is a strategic way to amplify your advertising efforts across multiple channels. Here’s a step-by-step guide to setting up and managing your Performance Max Ads campaigns:

1. Create a Google Ads Account:

• Visit the Google Ads website and sign up for an account.

• Provide necessary business details and set up your payment information.

2. Define Your Advertising Goals:

• Determine your primary objectives for the campaign, such as driving sales, generating leads, or increasing website traffic.

3. Prepare Your Creative Assets:

• Gather high-quality images, videos, logos, and compelling ad copy that accurately represent your brand and offerings.

• Ensure your creative assets comply with Google’s ad policies and guidelines.

4. Choose Your Campaign Type:

• In Google Ads, select "Performance Max" as your campaign type to access features specifically designed for this format.

5. Set Up Your Campaign:

• Define your campaign settings, including your marketing goals, target audience, and budget.

• Select geographic locations and demographics that align with your target audience.

6. Upload Your Assets:

• Upload the creative assets you prepared earlier, including images, videos, headlines, and descriptions.

• Google will automatically generate ad variations based on your assets to optimize performance.

7. Configure Bidding Strategies:

• Choose a bidding strategy that aligns with your campaign objectives, such as Maximize conversions or Target CPA (cost per acquisition).

• Set a budget that reflects your marketing goals and financial capacity.

8. Launch Your Campaign:

• Review all settings to ensure accuracy and confirm that your assets are correctly represented.

• Launch your Performance Max Ads campaign and monitor its status for smooth operation.

9. Monitor Performance:

• Access the Google Ads dashboard to track key performance metrics such as impressions, clicks, conversions, and ROI.

• Keep an eye on user engagement levels to assess how well your ads resonate with your target audience.

10. Optimize Your Campaign:

• Use the insights gained from performance data to make data-driven adjustments, such as modifying bids, refining targeting options, or updating creative assets.

• Experiment with different audience segments and bidding strategies to identify the most effective combinations.

11. Analyze Results:

• Utilize Google Analytics and Google Ads reporting tools to evaluate the success of your Performance Max Ads.

• Assess which channels and creatives are generating the most leads and adjust your strategies accordingly.

12. Iterate and Refine:

• Continuously review your campaigns and make adjustments based on performance data and user feedback.

• Stay updated on new trends and best practices in digital advertising to keep your campaigns relevant and effective.

Return and Refund Policy

Effective Date: Jan 01, 2024

Thank you for shopping at InsightEdgeAI. This document governs all returns and exchanges of InsightEdgeAI (“insightedgeai.com”) (as defined below). If, for any reason, you are not entirely satisfied with your purchase, we invite you to carefully review our Return and Refund Policy. InsightEdgeAI reserves the right to modify this Return and Refund Policy in whole or in part at any time at its sole direction.

Definitions

For the purposes of this Return and Refund Policy we establish the following definitions:

"Products" means all products and services sold at insightedgeai.com.

"Customer" means end user customers that purchase directly from distributors or wholesalers.

"Company" (referred to as either "the Company," "We," "Us," or "Our" in this Agreement) refers to InsightEdgeAI, United Kingdom.

"Orders" refers to your requests to purchase a Product from us.

"Website" refers to InsightEdgeAI, accessible at insightedgeai.com.

"You" refers to the individual using our Service, or the company or legal entity on whose behalf such an individual is using the Service, as applicable.

What’s InsightEdgeAI Return and Refund Policy?

We accept returns. You can return items purchased from Us within 3 days of the original purchase date, unless noted in our Return Policy Exceptions, and provided that they meet the following conditions:

• Product must be returned in its original packaging.
• Product isn't used or damaged.
• Product must have the receipt or proof of purchase.

If 3 days or more have passed since your purchase, we cannot offer you a refund or an exchange.

Return Policy Exceptions

Only regular priced items may be refunded. Sale items are non-refundable.

Return & Refund Process

If your purchase is eligible for a return or exchange, please make sure that you follow the steps below to start the return process:

Notify us

Please notify us as soon as possible of your intention to return or exchange an item. You can notify us:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084

Via a form on our website: insightedgeai.com

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Ship it back

The following does not apply to the sale of digital products. If you purchased a digital product or service, please proceed to Step 3.

Please ship the item(s) back to Us. You are responsible for the cost and risk associated with shipping the returned item(s) so make sure you use a reliable shipping company. Ship the item you wish to return to the following address:

Online Request - United Kingdom

We cannot be held responsible for items damaged or lost in transit, so please make sure you ask the shipping company for the proper tracking information when shipping your items.

We will contact you via email if we have any questions or concerns regarding your Return & Refund request.

Inspection & Refund

Upon receipt of the returned item, we will fully examine it and notify you via email, within a reasonable period of time, whether you are entitled to a return. If you are entitled to a return, we will refund your purchase price and a credit will automatically be applied to your original method of payment. If you requested an exchange, we’ll ship the replacement item to your address within 24 hours of processing your return.

To follow-up on the status of your return or for any other questions or inquiries, please contact us at:

• By email: connect@InsightEdgeAI.com
• By phone number: +30 699 863 5084